Digitalizing Dads

Parenting is an art and a science, a juggling act of improvisation, adaptation, and learning. With so much to learn, it’s no wonder new parents can feel overwhelmed  and uncertain. AFII wanted to help support dads in finding their place as active and engaged parents and we created and implemented a digital strategy that moved their resources online and leveraged the strength of local and national networks to reach thousands of service providers and families in Alberta and across Canada.