Digitalizing Dads

We worked with doctors, nurses, and other public health professionals to create online resources for new fathers to learn how to "dad".

Previous
Next

Brief

Parenting is an art and a science, a juggling act of improvisation, adaptation, and learning. With so much to learn, it’s no wonder new parents can feel overwhelmed  and uncertain. AFII wanted to help support dads in finding their place as active and engaged parents and we created and implemented a digital strategy that moved their resources online and leveraged the strength of local and national networks to reach thousands of service providers and families in Alberta and across Canada.  

Online Parenting Game

Web Resource Hub

Online Campaigns

New Baby Dad's Gym: Get Fatherhood Fit